SaaS
Building a SaaS tool with AI: turning a business problem into a product
AI lets you build faster. But the starting point of a good SaaS is not artificial intelligence: it's a friction.
Martin5 min
Insights
What the field teaches us.
E-commerce, marketplaces, technology, supply chain, product, artificial intelligence and entrepreneurship: we share our analyses, methods and lessons learned on the topics we face every day.
Special series — Build with AI
Artificial intelligence becomes really interesting when it leaves the demo and enters operations. Automating a repetitive task. Centralising scattered information. Generating a document. Analysing data. Helping a team decide. Connecting several tools.
Explore the seriesOur approach starts with a simple question:
Which business problem do we want to solve?
Then, and only then:
Which technology should we build?
- AI
Which commerce roles can gain productivity with SaaS tools and AI?
Purchasing, supply chain, e-commerce, marketplaces, sales, customer service, finance: these data-rich environments are especially suited to automation.
Martin6 min - Brands
Wellkitch: finding its place in the DIY universe
Creative hobbies, crafts, personalisation: how Wellkitch is progressively building its offer in a crowded market.
Sophia4 min - AI
Automating is not eliminating: AI should give time back to teams
The wrong question: “Which jobs can we replace?” The right one: “Which tasks keep our teams from doing their real job?”
Martin3 min - Technology
How BusinessLead turns a business process into a digital tool
A company doesn't need new software. It needs to solve a problem. The 7 steps: Discover → Map → Scope → Build → Test → Deploy → Improve.
Martin6 min - E-commerce
Soundswealth: how a consumer-tech distribution brand gains ground on specialised marketplaces
Competition, large catalogues, closely watched prices: consumer-tech distribution is demanding. Soundswealth answers with a multichannel strategy.
Sophia5 min - Technology
The BUILD project mode: our method for creating business tools
Building a digital product shouldn't start with six months of specifications. Our approach favours short cycles. Build small. Learn fast. Improve continuously.
Martin5 min - SaaS
How much does it cost to build a SaaS or business tool with AI?
Cost depends less on the word “SaaS” than on what the product must actually do. Orders of magnitude, from scoping to a structured SaaS.
Martin5 min - Marketplaces
Why sell on marketplaces?
Amazon, Fnac, Darty, Boulanger, Orange, Leroy Merlin: ready-made audiences. But should you really sell there? It depends on your strategy.
Sophia4 min - Technology
Where to start before building your own tool
Before adding a new platform, observe your day: repetitions, double entries, critical Excel files, copy-pasting, slow decisions.
Martin4 min - SaaS
Buy an existing SaaS or build your own tool?
Not everything deserves to be built. Buy when the need is standard, build when the process becomes specific — and the third way: Build + Integrate.
Martin4 min - Marketplaces
Getting support to grow your marketplace sales
Opening a marketplace account is not a strategy. The real work starts before the first listing goes live.
Sophia5 min - SaaS
How to measure the ROI of an internal SaaS tool
An internal tool doesn't need to generate revenue to be profitable: time, errors, delays and operating costs count too.
Martin4 min - Technology
Your Excel file may already be the prototype of your next SaaS
Many business tools start without a developer: with a spreadsheet. When the file becomes critical, it may deserve its own tool.
Martin3 min - Marketplaces
How to sell on Amazon? Understanding e-commerce's unavoidable marketplace
Being on Amazon and succeeding on Amazon are two different things. Audience, catalogue, FBA, profitability: the fundamentals.
Sophia5 min - Marketplaces
How to sell on specialised marketplaces?
Fnac, Darty, Boulanger, Orange, Leroy Merlin: beyond Amazon, specialised platforms can better match a brand's universe.
Sophia4 min - Marketplaces
How to sell on the Fnac marketplace?
Tech, culture, consumer universes: Fnac can be a particularly interesting channel — provided you adapt your catalogue to its environment.
Sophia3 min - Marketplaces
How to sell on the Darty marketplace?
Electronics, equipment, home: the Darty universe naturally appeals to many brands. Product coherence comes first.
Sophia3 min - Marketplaces
Preparing your brand for a marketplace like Orange
Joining a marketplace backed by a recognised retailer opens opportunities — provided you prepare access to this new channel.
Sophia3 min - Marketplaces
How to sell on the Boulanger marketplace?
A coherent specialised channel for electronics and equipment — but sector fit doesn't automatically guarantee sales.
Sophia3 min - Marketplaces
How to sell on the Leroy Merlin marketplace?
Home, improvement, equipment: a specialised marketplace like Leroy Merlin gives access to a particularly coherent audience.
Sophia3 min
Let's build what's next.
A topic resonates? A similar problem in your business? Write to us.