Not all marketplace strategies are about consumer tech. For brands positioned on home, improvement, equipment or related categories, a specialised marketplace like Leroy Merlin can give access to a particularly coherent audience.
Start from the category
The product must match an intention present on the platform. That's the first condition. Then come: price; availability; listing quality; delivery; margin; competition.
Work on product information
Dimensions, materials, usage, compatibilities, attributes and visuals can play a decisive role depending on the category. Well-structured product data becomes a true commercial asset.
Build a strategy by verticals
This is one of the main benefits of specialised marketplaces. Rather than only chasing the largest audience, a brand can seek the most relevant one.
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