Technology
Where to start before building your own tool
Before adding a new platform, observe your day: repetitions, double entries, critical Excel files, copy-pasting, slow decisions.
Martin4 min
Hub — Technology & AI
The problem first. The technology second.
Business tools, internal SaaS, automation, AI: our analyses to decide what to build, when to buy rather than develop, and how a project goes from an idea to a tool people actually use.
10 articles
Artificial intelligence becomes genuinely useful when it leaves the demo and enters operations: a repetitive task automated, scattered information centralised, a document generated, a decision informed.
This hub gathers the Build with AI series and the analyses around it. It handles the question in the order it actually arises: which business problem are we solving, and only then which technology to build.
It also covers the trade-offs that come before the first line of code: buy an existing solution or develop one, at what cost, and how to tell whether the tool really creates value.
Reading path
Where to start
Identifying the right first project, starting from what already exists and targeting the time actually lost.
- Technology
Your Excel file may already be the prototype of your next SaaS
Many business tools start without a developer: with a spreadsheet. When the file becomes critical, it may deserve its own tool.
Martin3 min - AI
Automating is not eliminating: AI should give time back to teams
The wrong question: “Which jobs can we replace?” The right one: “Which tasks keep our teams from doing their real job?”
Martin3 min
Buy or build, and at what cost
The economic trade-offs that come before development: existing solution, budget, value produced.
- SaaS
Buy an existing SaaS or build your own tool?
Not everything deserves to be built. Buy when the need is standard, build when the process becomes specific — and the third way: Build + Integrate.
Martin4 min - SaaS
How much does it cost to build a SaaS or business tool with AI?
Cost depends less on the word “SaaS” than on what the product must actually do. Orders of magnitude, from scoping to a structured SaaS.
Martin5 min - SaaS
How to measure the ROI of an internal SaaS tool
An internal tool doesn't need to generate revenue to be profitable: time, errors, delays and operating costs count too.
Martin4 min
Building with AI
What AI concretely changes in designing a tool and in the daily work of teams.
- SaaS
Building a SaaS tool with AI: turning a business problem into a product
AI lets you build faster. But the starting point of a good SaaS is not artificial intelligence: it's a friction.
Martin5 min - AI
Which commerce roles can gain productivity with SaaS tools and AI?
Purchasing, supply chain, e-commerce, marketplaces, sales, customer service, finance: these data-rich environments are especially suited to automation.
Martin6 min
Our method
How a project actually runs, from the first question to the deliverable.
- Technology
The BUILD project mode: our method for creating business tools
Building a digital product shouldn't start with six months of specifications. Our approach favours short cycles. Build small. Learn fast. Improve continuously.
Martin5 min - Technology
How BusinessLead turns a business process into a digital tool
A company doesn't need new software. It needs to solve a problem. The 7 steps: Discover → Map → Scope → Build → Test → Deploy → Improve.
Martin6 min
Is a process wasting your time?
Before talking technology, let's talk about the problem. We analyse your workflow, identify the tasks that can be simplified or automated, and determine whether a business tool, an integration or AI can really bring value.
BUILD project mode
- 01
Discover
Understand the problem.
- 02
Map
Map the workflow.
- 03
Scope
Define the minimum useful product.
- 04
Build
Build.
- 05
Test
Test with users.
- 06
Deploy
Integrate into operations.
- 07
Improve
Measure and improve.
Talk about your project
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