Brand Build
Turn an idea into a brand ready for its market.
May include
- Positioning
- Identity
- Offer
- Product
- Sourcing
- Packaging
- Pricing
- Distribution
- Go-to-market
Work with us
The experience gained building our own activities can also serve external projects. BusinessLead takes them on, from understanding the need through to delivery.
Delivered by BusinessLead
How it fits together
WELLWISH proves it. BusinessLead delivers it.
WELLWISH
Build & Operate
Experience
Commerce × Product × Technology
BusinessLead
Advise & Deliver
Your project
Project × Build × Care
What we take on
Each track starts from a concrete need and turns into a defined scope.
Brand Build
May include
Digital Build
May include
Start from the workflow before talking technology.
Product Build
May include
Marketplace Build
May include
Catalogue × Audience × Channel × Margin
Digital Build
A business problem can take many forms: website, application, dashboard, internal tool or digital experience. These demos illustrate different design approaches.
Hair salon
Artisan bakery
Body shop
Carpentry
Digital Build covers the full spectrum: Web App, SaaS, automation, AI and business tools.
Process
Eight steps, in order. Each one sets up the next.
01
Discover
Understand the problem: activity, need, users, context, constraints.
02
Scope
Turn the need into a project: scope, priorities, deliverables, timeline.
03
Design
Materialise the solution: mockup, prototype, workflow or architecture.
04
Proposal
Formalise scope, deliverables, timeline, responsibilities and budget.
05
Sign
Quote validated and deposit paid: planning is triggered.
06
Build
Build in visible stages: build, review, validate, continue.
07
Deliver
Testing, validation, fixes, documentation and go-live.
08
Care
Maintain and evolve: maintenance, support, monitoring, optimisation.
Engagement models
Depending on the project, the engagement takes one of these three forms.
Project
One goal. One scope. One deliverable.
For assignments whose outcome can be clearly defined from the start.
For example
Build
Build. Test. Improve.
For projects that require design and development cycles.
For example
Scope → Design → Build → Test → Iterate
Care
Maintain and evolve.
After delivery, for solutions already in production.
For example
Fix, maintain, improve
Terms
30%
Start
Signature and project kick-off.
30%
Design
Validation of the design, prototype or first milestone.
30%
Build
Validation of the main deliverable.
10%
Delivery
Final delivery.
This model is a reference structure. Milestones and instalments are adapted to the nature, scope and duration of each project. Only the quote, proposal and contract for the assignment are binding.
You have an idea, a problem to solve or a project already defined? Tell us the context.
Delivered by BusinessLead